Website quality calculator

Usability testing

Do you do regular usability testing of your website?

• Never
• Once, but forgot about it
• Once, and implemented the feedback
• Regularly

Contactability

How easy is it to find your contact details on your website?

• You can only contact us through a form
• Our details are on the 'about us' page
• The contact details page is available from the top navigation
• The contact details are clearly visible on every page

Main purpose

What is the biggest reason people visit your site (no score)?

• To find our location(s)
• To get our contact details
• To read information
• To buy a product
• To use an online tool

Actionability

Are the important aspects of your site obvious & actionable?

• They can be found via links on the pages
• They can be found via the top navigation
• They can be found via links in the sidebar on every page
• They can't be missed, with eye-catching buttons on all relevant pages

Content depth

Is there depth to the content on your website?

• There are a few pages with important business details
• I keep a blog which I post to sporadically
• The website has lots of interesting pages which people really find useful

Industry usefulness

Is your website actually useful to people in your industry?

• No, we keep useful info in-house, away from competitors eyes
• There is enough useful information to get people to contact us
• Other professionals could learn a lot from our website

Engaging

Does your website use active, engaging language?

• No, we're too concerned about losing our professional tone
• It's really hard to make our industry sound interesting
• We try, but it's a lot of work
• Yes, and we have a professional content editor that really helps

Freshness

Does your website stay fresh?

• It's been years since we really added new content
• We add new content when something changes in our business
• We add new content at least monthly

Community

Do you keep your website community involved?

• No, we don't really have any community
• We have an email list that we send to sometimes
• We engage our customers with personal emails, regular newsletters, and online social interaction

Find out your rating!
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