Some resources for hi-tech innovators.

Product concept

• How to make innovative ideas happen from the fantastic Smashing Magazine.
• Burn Your Brochures, about marketing work for innovative tech companies, from Concentrate Ltd.
• 8 Rules for Prototyping: some good checks to make sure you're on the right track.
• Four failures in product development, a few things to avoid, from ZURB.
• Some advice on keeping it simple without losing your unique selling advantage, again from ZURB

Product development

• A/B testing your software product to ratchet up usability & success.
• Rocket Surgery Made Easy, Steve Krug's ultimate guide to testing your products with real users, cheaply, early, and often.
• UserTesting.com, one of the best resources to test an in-development software product cheaply, early, and often. Use it!

Promotion & getting your product off the ground

• SEO for software companies, a guide to the most important aspects of search engine promotion, with a specific focus on tech companies.
• Social media checklist, a quick list from Concentrate Ltd. of things not to forget when promoting your product on Twitter, Facebook, LinkedIn.
• Three keys to being as subject matter expert on Twitter
• What makes some websites successful and others fail? It might not be what you think.

Sustaining an innovative business

• microISV on a shoestring, a great technical-oriented blog about running a software-as-a-service business.
• Lessons learned at The Business of Software 2010, a fantastic list of tips & best practices from the best in the industry.