Some resources for hi-tech innovators.
How to make innovative ideas happen
from the fantastic
Burn Your Brochures
, about marketing work for innovative tech companies, from
8 Rules for Prototyping
: some good checks to make sure you're on the right track.
Four failures in product development
, a few things to avoid, from
Some advice on keeping it simple
without losing your unique selling advantage,
again from ZURB
A/B testing your software product
to ratchet up usability & success.
Rocket Surgery Made Easy
, Steve Krug's ultimate guide to testing your products with
, cheaply, early, and often.
, one of the best resources to test an in-development software product cheaply, early, and often.
Promotion & getting your product off the ground
SEO for software companies
, a guide to the most important aspects of search engine promotion, with a specific focus on tech companies.
Social media checklist
, a quick list from Concentrate Ltd. of things not to forget when promoting your product on Twitter, Facebook, LinkedIn.
Three keys to being as subject matter expert on Twitter
What makes some websites successful and others fail?
It might not be what you think.
Sustaining an innovative business
microISV on a shoestring
, a great technical-oriented blog about running a software-as-a-service business.
Lessons learned at The Business of Software 2010
, a fantastic list of tips & best practices from the best in the industry.